Our Story

Our story started in 2013 when Bridget Anne moved from her home country Cameroon to Sweden. To her surprise, there were no salons in the town where she lived that could style her hair. In fact, all the stylist said the same thing; sorry, we can’t style your hair, and unfortunately, we do not have any product we can sell or recommend to you that you could use to take care of your beautiful curly hair.

For someone that is very particular about her look and the wellbeing of her hair and that of her daughter, the situation led to a series of research, learning and unlearning and after 9 years, she finally launched a range of hair care products specifically designed to meet the needs of curly hair.

As a mother and someone that is particular about the environment, she is conscious to see that all the products are natural, safe both for humans and the environment and are also cruelty free.
The range of products include: Natural Moisturizing Black Soap Shampoo, Natural Moisturizing Leave-in Conditioner, Hair Food, Hair Oil, and Moisturising Aloe Vera Gel.

Her goal is to give every curly woman and young girl across Europe, Africa and The Caribbean a set of simple to use hair products, that they can use to grow and maintain beautiful hair and scalp for their type 3 and 4 hair. She seeks to support women and young girls wear their hair with confidence and style and she beliefs no matter how we all choose to wear our hair;